Student Needs Particpants in Survey

I am conducting a research to reach consensus among a group of branding experts about the most successful strategies and techniques used during the development of a brand.  Results from this study will be key determinants of the content for a prototype-branding workbook.

A branding workbook provides definitions to the most important key terms, tips from experts, and working pages, in which the user secures nswers to questions regarding a company's audience, strategy, dentity mark, core values, etc.  I am inviting your participation, hich will involve answering three rounds of questions of approximately 10-15 questions each during a timeframe of one month.

Your participation in this study is voluntary.  You can skip questions if you wish. If you choose not to participate or to withdraw from the study, you may do so at any time.

Although there is no benefit to you, possible benefits of your participation are to gain knowledge on other branding techniques used b competitive branding agencies around the valley. Responses to the survey will build the content of a branding workbook, which will be made available to interested new business owners and nonprofit organizations for use as a cost-effective tool that will provide valuable information about branding and ways to create effective brands.   There are no foreseeable risks or discomforts to your participation.

Your responses will be anonymous; the software that will generate the survey will be programmed to protect your name from being exposed during ANY stage of the study. The results of this study may be used in reports or publications but your name will not be known/used.

If you have any questions concerning the research study, please contact the research team at: misoto1@asu.edu. If you have any questions about your rights as a subject/participant in this research, or if you feel you have been placed at risk, you can contact the Chair of the Human Subjects Institutional Review Board, through the ASU Rsearch Compliance Office, at (480) 965-6788.

Return of the questionnaire will be considered your consent to participate.

Sincerely,

Magdalena Soto